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Our initiative to increase accessibility to publicly available drinking water in every country we operate

The Honest Project is funded by proceeds of Honest Bottle sales and is tackling the source of the issue by:
• Enabling reuse
• Reducing dependency on single-use
• Reducing land-based litter
• Reducing ocean bound litter
• Developing local solutions

Refill in the UK

There are currently only 2,000 public water fountains listed on the City to Sea Refill App serving a population of almost 67 million – that’s one for every 33,500 people!

And whilst there may be concerns to address as to quality and hygiene of public water fountains, there are undoubtedly also challenges to overcome with the further 28,000 managed locations where people are required to ask for a water refill.

Scroll down to find out more about the launch of the Honest Hydration Stations!

“ Research commissioned by Refill in 2018 found that one in three adults in the UK (34%) felt uncomfortable asking for a reusable bottle to be filled at a restaurant or café when they hadn’t bought anything. One in five (19%) still felt uncomfortable asking even when they had made a purchase."

Our Aim

The Honest Project is our initiative to increase accessibility to publicly available drinking water. In achieving this goal, we aim not only to tackle the root cause of our dependency on single use water bottles, but to also address the human behaviour that results in land and ocean bound litter.

In support of our objectives, we will dedicate our time and resources to:

  1. Install publicly available water fountains
  2. Campaign for the widespread installation of publicly available water fountains
  3. Highlight the quality and cleanliness of publicly available water
  4. Reduce barriers to requesting free water in managed premises

“Each 500ml water refill eradicates, on average, 12g of single-use plastic. Considering that more than 2.5 billion units of bottled water are sold through UK retail outlets each year, there is an opportunity to eradicate 34,000 tonnes of single-use plastic, providing that water refill stations are in greater abundance than they are today” - Georgia Bell, Honest

Honest Hydration Stations

We are excited to be partnering with Sipple, to launch the Honest Hydration Stations - a vending solution to increase access to water refill and the uptake of reuse.

• Free tap water
• 3x filtered super chilled water
• Sparkling water
• Use your own reusable bottle to refill or purchase an Honest Bottle

These one of a kind hydration stations provide the unique opportunity to offer 'bottled water quality' without the single-use rubbish! Click here to download our information page and please contact us if you are interested in implementing a Honest Hydration Station at your site


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